pricing.md
Auth0 Pricing
Auth0 offers flexible authentication and authorization plans for both B2C (consumer-facing) and B2B (business-facing) applications. The Free plan is identical regardless of use case. Paid plans are priced by Monthly Active Users (MAUs) and differ between B2C and B2B. Yearly billing is 11× the monthly price (equivalent to 1 month free).
How to Use This Document
To quote pricing for a customer, follow these steps in order:
- Determine use case: B2C (consumer-facing) or B2B (business-facing).
- Identify their MAU tier: Find the tier that meets or exceeds their expected monthly active users. If usage falls between tiers, use the next tier up.
- Select the plan: Match required features against the Feature Comparison tables to determine the minimum plan (Free, Essentials, Professional, or Enterprise).
- Look up the base price: Use the appropriate B2C or B2B base price table (monthly or yearly).
- Add any add-ons: Check if the customer needs AI Agents, additional M2M tokens, Enterprise SSO connections, or Enterprise MFA. Look up each add-on price from the explicit tables.
- Calculate total cost: Total = Base Price + sum of all applicable add-on prices.
- Enterprise or "Contact us" tiers: If any component shows "Contact us", direct the customer to Auth0 sales for a custom quote.
Key Definitions
- Monthly Active Users (MAUs): Any non-internal (non-employee) user that authenticated during a given month for a given tenant.
- Organizations: Represent their business customers and partners in Auth0 and manage their membership.
- Enterprise Connections: Enterprise IdPs supporting protocols like AD, LDAP, or SAML to authenticate your users.
Plans Overview
Auth0 has four tiers: Free, Essentials, Professional, and Enterprise. Pricing differs between B2C and B2B use cases.
| Plan | B2C Starting Price | B2B Starting Price | MAUs at Starting Price |
|---|---|---|---|
| Free | $0/month | $0/month | Up to 25,000 |
| Essentials | $35/month | $150/month | 500 MAUs |
| Professional | $240/month | $800/month | 500 MAUs |
| Enterprise | Contact us | Contact us | Custom |
Free Plan
Free — $0/month (same for B2C and B2B) No credit card needed to sign up.
- Up to 25,000 monthly active users
- 1 Custom Domain*
- Secure Agentic AI workflows
- Passwordless Authentication
- Unlimited Social Connections**
- 5 Organizations
- Brand Customization
- Basic Attack Protection
- Community Support
- 1 Enterprise Connection (NEW)
- Self-Service SSO (NEW)
- SCIM (NEW)
B2C Pricing
Plan Highlights
Essentials — from $35/month
- Everything in Free, plus:
- Higher Auth, API limits, and feature limits
- Pro Multi-Factor Authentication
- Role-based Access Control Per Organization
- 10 Organizations (How we model your customers)
- Stream Auth0 Audit Logs to Datadog, Splunk, AWS, Azure, etc.
- Separate Production & Development Environments
- Standard Support
- Add-ons: Enterprise MFA, Enterprise SSO Connections, M2M Tokens
Professional — from $240/month
- Everything in Essentials, plus:
- Enhanced Attack Protection
- Use your existing User Database for Logins
- Enterprise Multi-Factor Authentication
- Add-ons: M2M Tokens
Enterprise — Contact us
- Everything in Professional, plus:
- Custom User & SSO Tiers
- 99.99% SLA
- Enterprise Rate Limits
- Enterprise Administration & Support
- Add-ons: Advanced Security Features, Private Deployment
B2C Base Price by MAUs (monthly)
| MAUs | Essentials | Professional |
|---|---|---|
| 500 | $35 | $240 |
| 1,000 | $70 | $240 |
| 2,500 | $175 | $545 |
| 5,000 | $350 | $1,000 |
| 7,500 | $525 | $1,200 |
| 10,000 | $700 | $1,600 |
| 20,000 | $1,400 | $3,200 |
| 30,000 | $2,100 | Contact us |
| 40,000 | $2,800 | Not available |
| 50,000 | $3,500 | Not available |
B2C Base Price by MAUs (yearly)
| MAUs | Essentials | Professional |
|---|---|---|
| 500 | $385 | $2,640 |
| 1,000 | $770 | $2,640 |
| 2,500 | $1,925 | $5,995 |
| 5,000 | $3,850 | $11,000 |
| 7,500 | $5,775 | $13,200 |
| 10,000 | $7,700 | $17,600 |
| 20,000 | $15,400 | $35,200 |
| 30,000 | $23,100 | Contact us |
| 40,000 | $30,800 | Not available |
| 50,000 | $38,500 | Not available |
B2C Add-ons
Auth0 for AI Agents
- Adds 50% to the base price (rounded up to the dollar)
- Unlimited Token Vault
- All forms of CIBA
B2C AI Agents Add-On Price by MAUs (monthly)
| MAUs | Essentials | Professional |
|---|---|---|
| 500 | $18 | $120 |
| 1,000 | $35 | $120 |
| 2,500 | $88 | $273 |
| 5,000 | $175 | $500 |
| 7,500 | $263 | $600 |
| 10,000 | $350 | $800 |
| 20,000 | $700 | $1,600 |
| 30,000 | $1,050 | Contact us |
| 40,000 | $1,400 | Not available |
| 50,000 | $1,750 | Not available |
B2C AI Agents Add-On Price by MAUs (yearly — 11× monthly)
| MAUs | Essentials | Professional |
|---|---|---|
| 500 | $198 | $1,320 |
| 1,000 | $385 | $1,320 |
| 2,500 | $968 | $3,003 |
| 5,000 | $1,925 | $5,500 |
| 7,500 | $2,893 | $6,600 |
| 10,000 | $3,850 | $8,800 |
| 20,000 | $7,700 | $17,600 |
| 30,000 | $11,550 | Contact us |
| 40,000 | $15,400 | Not available |
| 50,000 | $19,250 | Not available |
M2M Token Add-On Tier Pricing (Professional plan only; 5,000 included)
B2C M2M Token Add-On (monthly)
| M2M Tokens | Price/month |
|---|---|
| 5,000 | Included |
| 7,500 | $30 |
| 10,000 | $40 |
| 20,000 | $80 |
| 30,000 | $120 |
| 40,000 | $160 |
| 50,000 | $200 |
| 60,000 | $240 |
| 70,000 | $280 |
| 80,000 | $320 |
| 90,000 | $360 |
| 100,000 | $400 |
| 125,000 | $500 |
| 150,000 | $600 |
| 175,000 | $700 |
| 200,000 | $800 |
| 250,000 | $1,000 |
| 300,000 | $1,200 |
B2C M2M Token Add-On (yearly — 11× monthly)
| M2M Tokens | Price/year |
|---|---|
| 5,000 | Included |
| 7,500 | $330 |
| 10,000 | $440 |
| 20,000 | $880 |
| 30,000 | $1,320 |
| 40,000 | $1,760 |
| 50,000 | $2,200 |
| 60,000 | $2,640 |
| 70,000 | $3,080 |
| 80,000 | $3,520 |
| 90,000 | $3,960 |
| 100,000 | $4,400 |
| 125,000 | $5,500 |
| 150,000 | $6,600 |
| 175,000 | $7,700 |
| 200,000 | $8,800 |
| 250,000 | $11,000 |
| 300,000 | $13,200 |
B2B Pricing
Plan Highlights
Essentials — from $150/month
- Everything in Free, plus:
- Unlimited** Organizations
- 3 SSO Enterprise Connections
- Role-based Access Control
- Higher Auth and API limits
- Pro Multi-Factor Authentication
- Stream Auth0 Audit Logs
- Dev & Prod tenant configuration
- Standard Support
- Add-ons: Enterprise MFA, Enterprise SSO Connections, M2M Tokens
Professional — from $800/month
- Everything in Essentials, plus:
- Enhanced Attack Protection
- Use your existing User Database for Logins
- Enterprise Multi-Factor Authentication
- Custom Token Exchange
- Security Center
- Additional Enterprise Connections
- Add-ons: Enterprise SSO Connections, M2M Tokens
B2B Base Price by MAUs (monthly)
| MAUs | Essentials | Professional |
|---|---|---|
| 500 | $150 | $800 |
| 1,000 | $300 | $800 |
| 2,500 | $700 | $1,200 |
| 5,000 | $1,300 | $1,500 |
| 7,500 | $1,725 | $1,800 |
| 10,000 | $2,100 | $2,400 |
| 20,000 | $3,800 | Contact us |
| 30,000+ | Contact us | Contact us |
B2B Base Price by MAUs (yearly)
| MAUs | Essentials | Professional |
|---|---|---|
| 500 | $1,650 | $8,800 |
| 1,000 | $3,300 | $8,800 |
| 2,500 | $7,700 | $13,200 |
| 5,000 | $14,300 | $16,500 |
| 7,500 | $18,975 | $19,800 |
| 10,000 | $23,100 | $26,400 |
| 20,000 | $41,800 | Contact us |
| 30,000+ | Contact us | Contact us |
B2B Add-ons
Auth0 for AI Agents
- Adds 50% to the base price (rounded up to the dollar)
- Unlimited Token Vault
- All forms of CIBA
B2B AI Agents Add-On Price by MAUs (monthly)
| MAUs | Essentials | Professional |
|---|---|---|
| 500 | $75 | $400 |
| 1,000 | $150 | $400 |
| 2,500 | $350 | $600 |
| 5,000 | $650 | $750 |
| 7,500 | $863 | $900 |
| 10,000 | $1,050 | $1,200 |
| 20,000 | $1,900 | Contact us |
| 30,000+ | Contact us | Contact us |
B2B AI Agents Add-On Price by MAUs (yearly — 11× monthly)
| MAUs | Essentials | Professional |
|---|---|---|
| 500 | $825 | $4,400 |
| 1,000 | $1,650 | $4,400 |
| 2,500 | $3,850 | $6,600 |
| 5,000 | $7,150 | $8,250 |
| 7,500 | $9,493 | $9,900 |
| 10,000 | $11,550 | $13,200 |
| 20,000 | $20,900 | Contact us |
| 30,000+ | Contact us | Contact us |
M2M Tokens — Essentials and Professional plan (Professional plan 5,000 included)
B2B M2M Token Add-On (monthly)
| M2M Tokens | Price/month |
|---|---|
| 2,500 | $10 |
| 5,000 | $20 |
| 7,500 | $30 |
| 10,000 | $40 |
| 20,000 | $80 |
| 30,000 | $120 |
| 40,000 | $160 |
| 50,000 | $200 |
| 60,000 | $240 |
| 70,000 | $280 |
| 80,000 | $320 |
| 90,000 | $360 |
| 100,000 | $400 |
| 125,000 | $500 |
| 150,000 | $600 |
| 175,000 | $700 |
| 200,000 | $800 |
| 250,000 | $1,000 |
| 300,000 | $1,200 |
B2B M2M Token Add-On (yearly — 11× monthly)
| M2M Tokens | Price/year |
|---|---|
| 2,500 | $110 |
| 5,000 | $220 |
| 7,500 | $330 |
| 10,000 | $440 |
| 20,000 | $880 |
| 30,000 | $1,320 |
| 40,000 | $1,760 |
| 50,000 | $2,200 |
| 60,000 | $2,640 |
| 70,000 | $3,080 |
| 80,000 | $3,520 |
| 90,000 | $3,960 |
| 100,000 | $4,400 |
| 125,000 | $5,500 |
| 150,000 | $6,600 |
| 175,000 | $7,700 |
| 200,000 | $8,800 |
| 250,000 | $11,000 |
| 300,000 | $13,200 |
Enterprise SSO Connections
- Essentials: 3 included. $100/month ($1,100/year) per additional connection (max 30 total)
- Professional: 5 included. $100/month ($1,100/year) per additional connection (max 30 total)
Enterprise MFA
- Essentials: $100/month ($1,100/year)
- Professional: Included
Feature Comparison
ADD-ON = available as paid add-on
- credit card verification required for custom domains
** subject to system limitations
The Free column is identical for B2C and B2B.
B2C Feature Comparison
Authentication
| Feature | Free | Essentials | Professional | Enterprise |
|---|---|---|---|---|
| External Active Users | Up to 25,000 | Custom Tiers | Custom Tiers | Custom Tiers |
| Machine-to-Machine Authentication | 1,000 | 1,000 | 5,000 | 5,000 |
| M2M Add-on | No | No | Yes | Yes |
| Passwordless | Included | Included | Included | Included |
| Social Connections | Unlimited** | Unlimited** | Unlimited** | Unlimited** |
| Custom Social Connections | Included | Included | Included | Included |
| Passkeys | Included | Included | Included | Included |
| Auth0 Database Connection | Included | Included | Included | Included |
| Custom Database Connections | Not available | Not available | Included | Included |
| Cross APP SSO | Not available | Not available | Included | Included |
| Enterprise Connections | 1 | Not available | Not available | Custom Tiers |
| Inbound SCIM | Included | Included | Included | Included |
| Okta Connections | Unlimited** | Unlimited** | Unlimited** | Unlimited** |
| Express Configuration | Included | Included | Included | Included |
| Organizations | 5 | 10 | 10 | Custom Tiers |
| Self-Service SSO | Included | Not available | Not available | Select Enterprise Plans |
| M2M Access for Organizations | Not available | Not available | Not available | Select Enterprise Plans |
| Home Realm Discovery | Not available | Not available | Not available | Included |
| Long Lived Sessions | Not available | Not available | Not available | Included |
AI
| Feature | Free | Essentials | Professional | Enterprise |
|---|---|---|---|---|
| CIBA | Not available | ADD-ON | ADD-ON | Included + ADD-ON |
| Token Vault | 2 | 3 + ADD-ON | 3 + ADD-ON | 4 + ADD-ON |
Branding
| Feature | Free | Essentials | Professional | Enterprise |
|---|---|---|---|---|
| Configurable Login Experience | Included | Included | Included | Included |
| Accessibility | Included | Included | Included | Included |
| Custom Domains* | 1 | Included | Included | Included |
| Email Workflow | Not available | Included | Included | Included |
| Customize Signup & Login | Not available | Included | Included | Included |
Extensibility
| Feature | Free | Essentials | Professional | Enterprise |
|---|---|---|---|---|
| Actions + Forms | 5 | 10 | 15 | 30 + ADD-ON |
| The Actions Library | Included | Included | Included | Included |
| Event Streams | 1 | 3 | 4 | 8 |
| Marketplace | Included | Included | Included | Included |
| Pro Forms | Not available | Not available | Included | Included |
Security & Compliance
| Feature | Free | Essentials | Professional | Enterprise |
|---|---|---|---|---|
| Brute Force Protection | Included | Included | Included | Included |
| Suspicious IP Throttling | Included | Included | Included | Included |
| Enhanced Password Protection | Not available | Not available | Included | Included |
| Basic Breached Password Detection | Not available | Not available | Included | Included |
| Credential Guard | Not available | Not available | Not available | ADD-ON |
| Bot Detection | Not available | Not available | Not available | ADD-ON |
| Tenant Access Control List (ACL) | Not available | Not available | Not available | 1 + ADD-ON |
| Integration with Okta Universal Logout | Included | Included | Included | Included |
| Pro MFA Factors | Not available | Included | Included | Included |
| Enterprise MFA Factors | Not available | Included | Included | Included |
| Adaptive MFA | Not available | Not available | Not available | ADD-ON |
| Security Center | Not available | Not available | Included | Included |
| Continuous Session Protection | Not available | Not available | Not available | Included |
| FAPI certified Security Profile | Not available | Not available | Not available | ADD-ON |
| Compliance Certifications | Included | Included | Included | Included |
| HIPAA/BAA | Not available | Not available | Not available | ADD-ON |
| Prioritized Security Log Streams | Not available | Not available | Not available | Included |
| Private Key JWT | Not available | Not available | Not available | Included |
| OIDC Back-Channel Logout | Not available | Not available | Not available | Included |
User Management
| Feature | Free | Essentials | Professional | Enterprise |
|---|---|---|---|---|
| User Import | Included | Included | Included | Included |
| Custom Attributes | Included | Included | Included | Included |
| Role Management | Not available | Included | Included | Included |
| Account Linking | Not available | Included | Included | Included |
Platform
| Feature | Free | Essentials | Professional | Enterprise |
|---|---|---|---|---|
| Number of Tenants Included | 1 | 3 | 12 | Unlimited** |
| Number of Admin/Contributors | 3 | Unlimited** | Unlimited** | Unlimited** |
| Admin Access Controls | Admin | Admin and Viewer | Admin, Viewer and Editor | Admin, Viewer and Editor |
| Auth0 Dashboard SSO | Not available | Not available | Not available | Included |
| Log Retention | 1 Day | 5 Days | 10 Days | 30 Days |
| Log Streaming | Not available | 1 Log Stream | 2 Log Streams | 2 Log Streams |
| Private Deployment | Not available | Not available | Not available | ADD-ON |
| SLA | Not available | Not available | Not available | 99.99% |
| Community Support | Included | Included | Included | Included |
| Standard Support | Not available | Included | Included | Included |
| Premier Support | Not available | Not available | Not available | Premier Success Options |
Notes
- Yearly billing = 11× the monthly price (equivalent to 1 month free)
- Custom domains require credit card verification
- ** Subject to system limitations
- Enterprise plan pricing is custom; contact Auth0 sales
- The Free plan is identical for B2C and B2B: up to 25,000 MAUs, no credit card required